DrinkSense Content Strategy Refresh

The Client
Manitoba Liqour & Lotteries' DrinkSense empowers Manitobans to make informed choices about alcohol to encourage balanced lifestyles.

The Challenge
After successfully growing the brand's social media audience, it's time to move from brand awareness to community engagement. DrinkSense needed a content strategy refresh to achieve the brand's updated goals and objectives while using data-driven insights informed by last year's content strategy performance.

The Solution
A 55-page content strategy deck outlines the creative approach, campaign planning, and KPIs aligned with the brand's updated objectives.