Milksmith: Client Profile & Marketing Audit

The Client
Milksmith is a homegrown ice cream shop with two locations in Winnipeg. The store is known for its whimsical rolled ice cream and themed limited-edition desserts.

The Challenge
While Milksmith has a significant Instagram following grown through earned media, the store owner finds it challenging to convert one-time customers into repeat buyers.

The Solution
A comprehensive marketing audit highlighting actionable improvements to improve Milksmith's digital presence and CRM.