Nancy H: Instagram Growth Campaign

Challenge: Coach Nancy Hauschildt faced the significant challenge of consistently creating relevant and engaging social media content while balancing her client work and the demands of running her business. Previous attempts to outsource this task to a virtual assistant had failed, as the content produced lacked her unique voice, messaging, and visual style, ultimately not reflecting her brand. Furthermore, Nancy herself lacked the time to develop and implement effective social media strategies.

Action: To overcome these hurdles and increase brand awareness and visibility, a comprehensive approach was implemented. This included a thorough deep dive into Nancy's brand and target audience using a detailed questionnaire to gain a deep understanding of her unique value proposition and ideal client. A comprehensive review of her existing content (videos, newsletters, and blogs) was also undertaken to establish a clear understanding of her voice, tone, style, and visual preferences, ensuring consistency across all future content. Her core content pieces were then strategically repurposed into value-packed social media content tailored for various platforms, with a primary focus on Instagram. This repurposed content was consistently published across her social media channels, coupled with a focus on community building strategies to foster engagement. Finally, Nancy actively nurtured her audience through consistent interaction and valuable content delivery.

Result: Within the first two weeks of implementing this strategy, Nancy Hauschildt experienced a significant improvement in her Instagram presence, including a +9.4% increase in follower growth, a remarkable +47,000% increase in accounts reached, and an impressive +936% increase in content interactions. Furthermore, her content effectively resonated with her target audience, driving genuine engagement. Her consistent audience nurturing led to valuable inquiries and an increase in newsletter subscribers, successfully addressing her initial challenges of content creation, brand representation, and audience engagement.