Nancy H: Instagram Growth Campaign

The Client:
Nancy Hauschildt is a leadership coach based in San Diego, California. She works primarily with introverted women, empowering them too speak up and take space in their professional and personal lives.

The Challenge: Nancy faced the significant challenge of consistently creating relevant and engaging social media content while balancing her client work and the demands of running her business. Previous attempts to outsource this task to a virtual assistant had failed, as the content produced lacked her unique voice, messaging, and visual style, going against her professional brand.

The Solution:
The comprehensive approach included a thorough deep dive into Nancy's brand and target audience using a detailed questionnaire to gain a deep understanding of her unique value proposition and ideal client. An audit of her existing content (videos, newsletters, and blogs) established a clear understanding of her voice, tone, style, and visual preferences, ensuring consistency across content. Her core content pieces were then strategically repurposed into value-packed social media content tailored for various platforms, with a primary focus on Instagram. This repurposed content was consistently published across her social media channels, paired with a focus on community building strategies to foster engagement.