Scott M: Personal Interest Profile

Challenge: Representing Scott's multi-faceted personality authentically was a challenge. How could we capture the essence of a man with many interests without distilling him into just one thing?

Action: To overcome this, we focused on Scott's passion for vinyl collections to represent his desire for physical keepsakes of cherished memories with family and friends. We interviewed Scott in his own space, surrounded by carefully curated relics and mementos that truly reflect who he is. Our questions were designed to reveal his core values, such as his commitment to supporting artists.

Result: By focusing on a specific passion within his personal context and exploring his underlying values, we were able to showcase Scott M.'s authentic and multi-faceted personality in a meaningful and engaging way.