Sobr Market: Landing Page Concept Design & Copy

Challenge: Sobr Market faced the challenge of effectively guiding potential customers, specifically those interested in non-alcoholic beverages, through their product offerings. Navigating the general homepage might not have provided the most intuitive experience for this specific audience.

Action:

To address this, a dedicated landing page copywriting and design concept was developed. This involved:

Creating a landing page specifically for non-alcoholic beverages, organized into curated collections based on social occasions.

Crafting copy that emphasizes the wide range of choices available within the non-alcoholic category.

Designing the page to align seamlessly with Sobr Market's established brand aesthetic, utilizing the brand's colors and imagery of their drinks in social settings.

Incorporating customer reviews to build trust and credibility among potential buyers.

Using social imagery to reinforce the brand's core message: that choosing to go sober doesn't mean missing out on the social aspects of drinking.

Result: With a dedicated landing page featuring curated collections, compelling copy, brand-aligned design, and social proof, we make it significantly easier for potential customers interested in non-alcoholic beverages to find the selections they need. This approach is also intended to effectively communicate the brand's key message about the inclusive social nature of their offerings.